WELLNESS HOTELS BUILT AROUND TRANSFORMATIVE EXPERIENCES
the world doesn’t pause.
we’re building a place that does.
What we are building is felt before it is understood.
The meal that needs no explaining. The class that fits the day rather than interrupting it. The practitioner who brings their own depth to yours.
None of this happens by accident. It comes from designing experiences around human behaviour, genuine nourishment, and people who are exceptional at what they do.
This summer, that starts on Egypt's North Coast. And it is only the beginning.
north coast, Egypt
Soft Launch. Summer 2026.
This July and August, TSG is taking over a stunning new beachfront property on Egypt's North Coast - and we're bringing the best practitioners in the wellness world with us. A full summer of retreats, each one led by someone exceptional.
More announcements coming very soon.
Sinai, Egypt
Our flagship is a retreat-focused boutique property on the Red Sea, built in harmony with the land. Beachfront cabins. Dedicated wellness spaces. Thoughtful, nourishing food.
Programming runs year-round - retreats, trainings, workshops, and immersions, co-created with practitioners of genuine standing, planned well in advance.
The first of its kind. Designed to be the standard.
for the right partners
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Foundation level
For existing properties ready. to integrate wellness with structure
Development of a clear, scalable wellness concept
Spatial input to ensure functional, integrated wellness planning
Curated programming: studios, classes, workshops, seasonal events
Brand-aligned experience design and guest journey framework
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Integrated Layer
For hotels retaining their name, with TSG as the exclusive wellness partner.
Everything within C&ES, plus:
Full retreat and immersion calendar
YTTs and signature formats
Ongoing class programming operated by TSG
Operational standards across wellness and F&B alignment
Structured demand generation through owned formats
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Flagship Layer
A TSG-branded hotel, fully operated in-house.
Everything within EWP, plus:
Concept, positioning, and masterplan-level integration
Guest experience design across all touch-points
F&B philosophy and execution
Programming, retreats, and long-term calendar strategy
Day-to-day operational oversight
Three models built around a different level of involvement - all held to the same standard.
For practitioners
We work with a number of teachers, retreat hosts, and facilitators who bring genuine depth - and an audience that trusts them.
What we provide is the structure around that: the space, the operational backbone, the guest experience, and a programming calendar built well in advance. The relationship is intentional on both sides. We are building something that holds, and the people we work with are chosen because they are too.
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TRANSFORMATION RARELY ANNOUNCES ITSELF.
IT SHOWS UP LATER, IN HOW YOU HANDLE A TUESDAY.
Jedidiah Jenkins, To Shake the Sleeping Self